As Growth Marketing Lead at Universal Production Music US, I made continual improvements and optimisations to onsite text and SEO copy to increase legibility and ease of use for users and to improve organic ranking and drive traffic. Ensuring all on page content was relevant, informative, and accurate I developed copy using A/B testing methods with a focus on meta-titles, H1s, internal linking and impactful CTAs.
The result was increased time on site, decreased bounce and exit rates, and increased registrations with higher quality leads generated as new users passed through Licensing pages prior to registration or contact forms.
By increasing page relevance and driving more organic traffic to key educational pages I was able to improve ad serve in Google Ads by presenting “stickier”, high quality content, increasing CTR and driving down CPC.
