Rolling Stone, Spin, NME, Melody Maker, The Wire, Aquarium Drunkard. The history of popular music has been shared with audiences using the written word with many publications becoming cultural phenoms in their own right. At the heart of our shared industry is the concept of authenticity and there’s no better way of showing you’re ‘for real’ than through sharing in your audience’s language.
The aim of MMxMM is to look beyond catchy social posts and taglines. I'm a music fan who cares deeply about the details and who can lean into an in-depth thought leadership piece, generate anticipation through liner notes for an upcoming release, or shine light on the creative process through the structure of an insightful interview.