Focusing primarily on music, I created several infotainment style blogs for FirstCom Music where I was Digital Media Specialist. Designed to showcase the brand as music experts with a friendly, accessible demeanour, these blog pieces are short, succinct, and do not attempt to engage in detail or assume reader knowledge on the topic. Several of these blogs were syndicated to the Broadcast Education Association (BEA) for an audience of student broadcasters and future content and media professionals.
In mid-2021, FirstCom Music merged with Universal Production Music US where I was responsible for the onsite content migration to the UPM US platform. Alongside other onsite content and copy, these blogs were recreated on the UPM US website. Across the first three months immediately after the merger, UPM US saw a 700% increase in Position 1 Google SERP results thanks primarily to new relevant, keyword focused content and blogs gaining ranking position.
